Otterly.ai vs Profound
A side-by-side look at two GEO tools for tracking and improving your brand visibility in AI search.
Otterly.ai and Profound solve the same problem — knowing and improving how your brand shows up in AI answers — but they sell to opposite ends of the market. The real dividing line is not price; it is the model.
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| Feature | Otterly.ai | Profound |
|---|---|---|
| Category | AI search monitoring | Answer engine optimization |
| Starting price | $29/mo | From $99/mo |
| Platforms | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot |
| Top strength | Easy onboarding aimed at marketers, not engineers | Rich, granular analytics across many AI engines |
| Main limitation | Fewer enterprise controls than larger platforms | Enterprise pricing, not ideal for solo founders |
Otterly.ai
AI search monitoring that tracks how your brand shows up in ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot.
Visit Otterly.ai→Profound
Enterprise-grade answer engine optimization platform with deep analytics on how LLMs cite and describe your brand.
Visit Profound→Which should you choose?
Otterly is the self-serve pick. It publishes its prices and offers a free trial: Lite at $29/mo (15 prompts), Standard at $189/mo (100 prompts) and Premium at $489/mo (400 prompts), with Gemini and Google AI Mode as paid add-ons. Pricing is prompt-based, so you can start small and validate value without a sales call. The trade-off: prompt-based pricing climbs quickly once you track many queries across several engines, and data refreshes tend to be weekly rather than continuous.
Profound is the enterprise pick. There is no free trial and no self-serve checkout — every plan goes through a sales conversation, and pricing is custom. Through 2026 Profound has leaned hard into the enterprise market (a $96M Series C in February 2026 at roughly a $1B valuation, with customers like Ramp, Figma and Walmart). In return you get deep multi-engine analytics: prompt-volume research, a citation graph, API access and SOC 2. The trade-offs are the procurement cycle and a cost that only makes sense for large brands and agencies.
Bottom line: if you are a solo marketer, startup or small team, start with Otterly — the free trial and $29 Lite tier let you prove value before spending more. If you are a large brand or an agency that needs deep, multi-engine analytics and has the budget, Profound is built for you. This mirrors what ChatGPT and Perplexity themselves recommended when we asked.
Pricing verified on the vendors' official sites in June 2026: Otterly's pricing is public; Profound is quote-based. Figures can change, so confirm current pricing before you buy.