Peec AI vs Profound
A side-by-side look at two GEO tools for tracking and improving your brand visibility in AI search.
Peec AI and Profound both track brand visibility in AI answers, but they are packaged differently. Peec is a focused, self-serve analytics tool with transparent flat tiers; Profound runs from a low-cost single-engine starter plan up to custom enterprise plans built for large brands that need the deepest research data and compliance.
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| Feature | Peec AI | Profound |
|---|---|---|
| Category | GEO analytics | Answer engine optimization |
| Starting price | From €85/mo | From $99/mo |
| Platforms | ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Mode, Google AI Overviews | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot |
| Top strength | Deeper competitive intelligence and benchmarking | Rich, granular analytics across many AI engines |
| Main limitation | Higher entry price than lightweight trackers | Enterprise pricing, not ideal for solo founders |
Peec AI
GEO analytics platform with daily monitoring across AI engines, deep competitive intelligence and source classification.
Visit Peec AI→Profound
Enterprise-grade answer engine optimization platform with deep analytics on how LLMs cite and describe your brand.
Visit Profound→Which should you choose?
Choose Peec for multi-engine coverage on a budget. Peec AI is self-serve with public tiers: Starter (50 prompts) at €85/mo, Pro (150 prompts) at €205/mo and Advanced (350 prompts) at €425/mo, each tracking 3 AI engines of your choice with daily tracking and unlimited users, plus a custom Enterprise tier (prices in euros; US customers see USD equivalents, as of June 2026). You can sign up and start the same day. It fits SMBs, mid-market teams and agencies.
Choose Profound for enterprise depth. Profound publishes three brand tiers as of June 2026: Starter at $99/mo (ChatGPT only, 50 prompts, email support), Growth at $399/mo (3 answer engines, 100 prompts, 6 AI-optimized articles per month, with a free trial) and a custom Enterprise plan that tracks up to 10 answer engines with multi-brand support, dedicated Slack support and SSO/SAML + SOC 2 compliance. Starter and Growth are self-serve; Enterprise is by demo. Its research depth - such as its Prompt Volumes audience data - is the main draw at the enterprise level, but note the entry tier is single-engine.
Bottom line: at the entry level the contrast is sharp: Peec's €85/mo Starter tracks 3 engines of your choice, while Profound's $99 Starter tracks ChatGPT only - you would need Profound's $399 Growth plan to match three engines. For most marketing and SEO teams and agencies, Peec gives more engine coverage per euro with a same-day self-serve start. Profound makes more sense once you need its enterprise research depth, broad 10-engine coverage, or procurement and compliance features (SOC 2, SSO).
Sources
Pricing and feature figures on this page come from third-party reviews and are provisional. Confirm current pricing on each vendor’s official site before buying.
- peec.ai — Peec official pricing and plan structure, as of June 2026
- tryprofound.com — Profound official pricing (Starter/Growth/Enterprise, brands), as of June 2026
- tryanalyze.ai — Profound pricing/positioning analysis, as of May 2026