GEO Tools Compared: Pricing & AI Engine Coverage
We do not sell any of these tools, so this page takes no side: it is a neutral, at-a-glance reference for the 10 leading GEO (Generative Engine Optimization) tools. Every price and every engine below is pulled straight from our verified tool data, and the order is not a quality ranking.
Short answer: Across the 10 leading GEO tools, entry pricing ranges from EUR20/mo (Rankscale) to custom enterprise quotes (Hall AI), and coverage spans 7 major AI engines - every tool tracks ChatGPT, Perplexity and Google AI Overviews. The tables below compare pricing and engine coverage side by side.
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AI visibility tools pricing compared
Pricing verified June 2026
| Tool | Category | Entry price | AI engines tracked |
|---|---|---|---|
| Otterly.ai | AI search monitoring | $29/mo | 4 |
| Profound | Answer engine optimization | From $99/mo | 6 |
| Peec AI | GEO analytics | From €85/mo | 6 |
| Hall AI | AI search monitoring | Custom | 6 |
| AthenaHQ | Generative engine optimization | From $295/mo | 6 |
| Rankscale | AI search analytics | From €20/mo | 5 |
| Orchly | GEO toolkit | From $49/mo | 3 |
| Semrush AI Visibility Toolkit | AI visibility + SEO platform | $99/mo per domain | 4 |
| Ahrefs | SEO suite with GEO add-on | From EUR119/mo | 5 |
| SE Ranking | All-in-one SEO suite with GEO included | From $103/mo | 5 |
Prices are shown in each vendor’s original currency (USD or EUR) and are not converted; “Custom” means quote-only. The table is ordered for reference, not ranked by quality, and no tool is favoured. Verified June 2026.
Which AI engines does each tool track?
| Tool | ChatGPT | Perplexity | Google AI Overviews | Google AI Mode | Gemini | Microsoft Copilot | Claude |
|---|---|---|---|---|---|---|---|
| Otterly.ai | Yes | Yes | Yes | - | - | Yes | - |
| Profound | Yes | Yes | Yes | Yes | Yes | Yes | - |
| Peec AI | Yes | Yes | Yes | Yes | Yes | Yes | - |
| Hall AI | Yes | Yes | Yes | - | Yes | Yes | Yes |
| AthenaHQ | Yes | Yes | Yes | - | Yes | Yes | Yes |
| Rankscale | Yes | Yes | Yes | - | Yes | Yes | - |
| Orchly | Yes | Yes | Yes | - | - | - | - |
| Semrush AI Visibility Toolkit | Yes | Yes | Yes | - | Yes | - | - |
| Ahrefs | Yes | Yes | Yes | - | Yes | Yes | - |
| SE Ranking | Yes | Yes | Yes | Yes | Yes | - | - |
Coverage shows the engines each tool supports across all plans; specific engines may be gated to higher tiers, so an entry plan can include fewer engines than the full list.
Engine lists reflect the major confirmed engines each vendor documents. Some tools advertise broader coverage - for example, Rankscale states it covers 17+ AI engines - so treat these as the confirmed majors, not a hard cap.
Prices are in each vendor’s original currency and are not converted. Figures verified June 2026. Nothing here is a paid placement; affiliate relationships do not affect the order or the data.
Go deeper
For a ranked, opinionated take rather than a flat table, see our best GEO tools guide. For individual verdicts, read our reviews of Rankscale, Profound and SE Ranking. New to the topic? Start with what is GEO and how it differs from search in GEO vs SEO.
Frequently asked questions
Which GEO tool tracks the most AI engines?
Four tools tie for the widest confirmed coverage in our data, each tracking six of the seven major AI engines: Profound, Peec AI, Hall AI and AthenaHQ. Rankscale, Ahrefs and SE Ranking follow with five. Orchly is the narrowest at three. Coverage reflects engines supported across all plans, not what a specific entry tier includes.
What is the cheapest GEO tool?
Rankscale advertises the lowest entry price at EUR20/mo, ahead of Otterly.ai at $29/mo and Orchly at $49/mo. Prices are shown in each vendor's original currency (USD or EUR) and are not converted, so read them as list prices rather than an exact ranking; Hall AI is quote-only (custom pricing).
Which GEO tools track ChatGPT and Perplexity?
All 10 GEO tools in the table track both ChatGPT and Perplexity, and all 10 also cover Google AI Overviews - these three are the baseline every vendor supports. Coverage diverges on Gemini (8 tools), Microsoft Copilot (7), Google AI Mode (3) and Claude (2).
Which tools track Google AI Mode or Claude?
Google AI Mode is tracked by Profound, Peec AI and SE Ranking. Claude is tracked by Hall AI and AthenaHQ. These are the least common engines in the data, so check for them specifically if they matter to your use case.