Otterly.ai Review (2026): Cheapest Self-Serve AI Visibility Tool?
Otterly.ai is an AI search visibility tracker built for marketers and agencies rather than engineers. It shows how your brand appears in answers from ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and it has carved out a clear position: the cheapest, most accessible way into GEO tracking.
With public pricing from $29/mo and a 14-day trial that needs no credit card, it is the easiest tool to just try. This review covers what it does well, where the add-ons and prompt limits bite, and who it actually suits.
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Pricing verified June 2026
Verdict
Otterly.ai is the best self-serve entry point to GEO. Its pricing is public and transparent, the $29/mo Lite tier is the lowest real entry price on the market, and the 14-day no-card trial means you can prove value before paying. The trade-offs are real, though: only four engines are included by default - Gemini and Google AI Mode are paid add-ons - and prompt-based pricing climbs quickly once you track many queries or scale across clients.
Who it’s for
Marketers, startups and small agencies who want to start AI visibility tracking quickly, cheaply and without a sales call.
Who it’s not for
Teams that need broad engine coverage out of the box, or that track a high volume of prompts where prompt-based pricing gets expensive.
Pricing
Otterly.ai has three public self-serve plans plus a custom Enterprise tier. Annual billing saves around 15%, and there is no permanent free plan - but the 14-day trial needs no credit card.
- Lite - $29/mo: 15 prompts, 1,000 GEO URL audits/mo, 1 workspace, 3 recommendations/week. No API or MCP.
- Standard - $189/mo: 100 prompts, 5,000 GEO URL audits/mo, unlimited workspaces and recommendations, REST API (2,000 requests/mo) + MCP server (2,000 requests/mo), Looker Studio connector.
- Premium - $489/mo: 400 prompts, 10,000 GEO URL audits/mo, REST API (5,000 requests/mo) + MCP server (5,000 requests/mo), personal onboarding.
- Enterprise - custom: SSO, quarterly GEO health checks, custom payment options, personalized onboarding.
On Standard and Premium you can add blocks of 100 prompts for about $99/mo each (not available on Lite); unused prompts do not roll over. Gemini and Google AI Mode are paid add-ons from about $9/mo (Lite) up to $149/mo (Premium); Claude is also available as an add-on from the Standard plan (higher cost).
Otterly shows prices in your local currency by region (for example EUR in Europe); the figures are the same. Prices here are listed in USD, Otterly’s stated currency.
Engines covered
Every plan includes four engines with daily tracking: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google Gemini and Google AI Mode are paid add-ons (from about $9/mo), and Claude is available as an add-on from the Standard plan.
That is the key thing to model before you buy: the headline price buys four engines, and reaching six (or adding Claude) means paying the add-on on top. For some brands four is plenty; if Gemini matters to your audience, factor in the extra cost.
Key features
- Link Citations Analysis.Shows which URLs get cited in AI answers and by which engine - one of Otterly’s clearest differentiators, since it ties visibility to specific pages.
- GEO Audit. An on-page analysis with a SWOT view and content briefs, turning tracking into concrete next steps.
- Brand Visibility Index. A single summary score so you can see your overall AI-search presence at a glance.
- AI Prompt Research. Turns keywords into the conversational prompts people actually ask AI engines.
- API and MCP server (Standard and up). A REST API and an official MCP server from the Standard plan - rare at this price, and useful for wiring AI-visibility data into your own tools.
- Reporting and reach. A Looker Studio connector (Standard+), CSV exports, coverage across 50+ markets, unlimited team members on every plan, and free GEO tools you can use without a subscription.
For agencies
Otterly’s Agency Partner layer (on Standard or Premium) is built for managing clients: unlimited client workspaces (one per client), Pitch Workspaces to build prospect audits before they sign, white-label reporting through Looker Studio, and extra prompts (150 on Standard instead of 100, 500 on Premium instead of 400). Partners also get an Agency Partner listing and co-marketing. For how it stacks up against rivals, see our best GEO tools for agencies guide.
Pros
- Easy onboarding aimed at marketers, not engineers
- Tracks brand mentions and link citations side by side
- Affordable entry tier for small teams
Cons
- Fewer enterprise controls than larger platforms
- Coverage focused on a handful of major AI engines
Otterly.ai vs the alternatives
See the full Otterly.ai overview, or compare it directly: Otterly vs Profound and Otterly vs Peec. For the wider landscape, read our best GEO tools guide and our Profound alternatives roundup.
Frequently asked questions
Is Otterly.ai worth it?
For marketers and small teams who want a self-serve way into AI search visibility, yes - it has the lowest public entry price ($29/mo), transparent pricing and a 14-day trial with no card. The caveats are that only four engines are included by default and pricing is prompt-based, so costs rise as you track more queries or add Gemini and Google AI Mode.
How much does Otterly.ai cost?
Otterly.ai has three public self-serve plans - Lite at $29/mo, Standard at $189/mo and Premium at $489/mo - plus a custom Enterprise plan. Annual billing saves roughly 15%. There is no permanent free plan, but there is a 14-day free trial.
Does Otterly.ai track Gemini and Google AI Mode?
Not by default. Every plan includes four engines - ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot - while Google Gemini and Google AI Mode are paid add-ons (roughly $9 to $149/mo depending on the plan). So full six-engine coverage costs more than the headline price.
Is there a free trial?
Yes - Otterly.ai offers a 14-day free trial that does not require a credit card. There is no permanent free tier after that.
Is Otterly.ai good for agencies?
It can be. Its Agency Partner layer (on Standard or Premium) adds unlimited client workspaces, Pitch Workspaces for prospect audits, white-label reporting via Looker Studio and extra prompts. For the full agency picture, see our best GEO tools for agencies guide.
How does Otterly.ai compare to Profound or Peec AI?
Otterly is the cheaper, more self-serve option: public pricing from $29/mo and a no-card trial, where Profound is enterprise and largely sales-led. Peec AI starts higher (€85/mo) but includes unlimited users and three engines of your choice. See our Otterly vs Profound and Otterly vs Peec comparisons.