Best GEO Tools in 2026: AI Search Visibility Platforms, Tested & Compared

Otterly.ai is the easiest way to start. Pricing is public and prompt-based - Lite at $29/mo, Standard at $189/mo and Premium at $489/mo - with daily tracking on every tier and onboarding aimed at marketers rather than engineers. For most teams asking "does AI search even mention us?", it answers that on day one.

The honest caveat: it covers four engines out of the box (ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot), and Gemini plus Google AI Mode are paid add-ons. Prompt-based pricing also climbs once you track many queries. But as a first GEO tool, nothing beats it on time-to-value.

Peec AI is built for teams that live in the data. Tiers run from €85/mo (Starter) through €205 and €425/mo, plus a custom Enterprise plan, each tracking three engines of your choice with daily refreshes and - crucially for agencies - unlimited users. Its competitive intelligence and source classification are deeper than most lightweight trackers.

The trade-offs are a higher entry price than the cheapest options and a longer onboarding before the first insights land. Engines beyond your chosen three are paid add-ons. If you manage several brands or clients and want granular benchmarking, Peec earns its place.

Profound is the enterprise pick. A self-serve Starter at $99/mo covers ChatGPT only; Growth at $399/mo opens up three engines (with a free trial); and a custom Enterprise plan tracks up to ten answer engines with SOC 2, SSO/SAML and multi-brand support. The analytics depth - citation graphs, prompt-volume research, API access - is the draw for large brands and agencies.

Be clear-eyed about the entry tier: $99 buys a single engine, so matching the coverage of cheaper tools means stepping up to Growth or Enterprise. For solo founders it is overkill; for a brand with procurement and compliance needs, it is purpose-built.

If your team already runs on Semrush, its AI Visibility Toolkit is the path of least resistance. It tracks daily AI rankings for your prompts across ChatGPT, Google AI, Gemini and Perplexity, sitting inside the same platform as your keyword, backlink and rank-tracking work - one login, one workflow.

The catch is packaging: the AI Toolkit is priced at $99/mo per domain on top of your existing SEO plan (or bundled in Semrush One from roughly $199/mo), and it is a much bigger platform than a focused AI-visibility tool. Worth it when the SEO suite is already part of your stack; less so as a standalone GEO purchase.

SE Ranking is the value all-rounder: a full SEO suite - rank tracking, audits, backlinks, keyword research - with AI search visibility folded into the base plans rather than sold separately. Core is $103.20/mo billed annually (or $129 month-to-month) and already tracks AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, with Growth at $223.20/mo for bigger teams. A 14-day trial with no card lets you try it first.

The honest note: the deep AI layer - the AI Search Toolkit plus the SE Visible citation-and-sentiment dashboard - is a paid add-on (+$71.20/mo), and it is a broad platform, more than a team wanting a GEO-only tracker needs. But if you run real SEO alongside GEO, nothing here gives you both for less.

Rankscale is the value play. Essentials starts at €20/mo, Pro at €99/mo, Growth at €385/mo and Enterprise at €780/mo - and unlike most rivals, every plan includes all 17+ AI engines from the entry tier rather than gating coverage behind upgrades. A 7-day trial and a free site audit let you see your visibility score before paying.

The honest note: advanced reporting is reserved for paid plans, and the roadmap moves fast enough that the UI changes often. But for the broadest engine coverage at the lowest entry price, nothing here matches it.

AthenaHQ is for teams that want to act, not just measure. Its Action Center turns share-of-voice tracking across up to eight engines into concrete content recommendations, and the first month is discounted to $95 before settling at $295/mo (or $245/mo billed annually). Beyond Self-Serve, AthenaHQ is Enterprise-only with custom pricing.

Two things to know: there is no free tier, and Self-Serve runs on a credit model, so heavy usage can consume credits faster than a flat seat would. For content-driven teams that will follow through on recommendations, the workflow focus pays off.

Hall AI stands out for prompt- and source-level analytics and its angle on AI shopping - useful if you sell products and care how ChatGPT surfaces them. It puts prompt and source visibility in clear dashboards for non-technical teams.

The drawback is pricing transparency: its Starter, Business and Enterprise plans are all quote-based (Contact Sales), so you cannot self-serve your way to a number. It is also a younger product with a smaller track record than the enterprise suites.

Orchly bundles GEO tracking with AI content agents and SEO in one lightweight toolkit. Essential is $49/mo ($37/mo billed annually) and Pro is $125/mo, with a 14-day trial - a fit for small teams that want to spot AI-visibility gaps and act on them with content in the same place.

It tracks around six engines (ChatGPT, Gemini, Google AI Overviews, Perplexity, Claude and Grok), and it is a newer entrant with an evolving feature set whose analytics run lighter than the dedicated enterprise suites. But if you would rather not stitch a tracker and a content tool together, the combined workflow is the point.